Merch Square
Launched | Bankruptcy after 2y
3 min read | Written by a human 🧔
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What a surprise it was getting to know that someone I've been following for years shared this case study with his students. Thank you, Dan Mall!
If you are interested in more design systems-related content, check out my new project here
The design system was built early on to help the team manage the mobile apps and all the digital platforms linked to our projects BUZZi (Case Study) and Moduseller (Case Study).
We are the creators and the main users of our own design system. The design system is also the foundation of our multiple platforms so our end-users are also part of the scheme. The system was made to help me save time and be more efficient as the only Product Designer but benefit also my developers.
How to leverage rapidly the power of a design system and justify the time to build it to the product owners?
In the past, I have built UI kits / smaller Design systems but never something that big and scalable. From Day 1, I knew it would be a permanent work in progress but I needed to find the right methodology to kick off the project and build good foundations and “obviously” with a tight deadline :)
Prior to laying the foundation stone (lego), I studied about existing Design Systems, how companies were building and organizing them. I took away some good insights and inspired by Brad Frost method and great talk with my friend Maxence, I decided to use the Atomic Design approach.
Material Design became a good ally while building my design system(s) as their guideline contain plenty of established patterns.
As mentioned earlier, the architecture I choose to follow was inspired by Brad Frost. I picked this method because of its logic and how it will help me (my brain) to organize my components by complexity and find them quickly.
Current distribution I am using to support all the digital platforms related to Buzzi and Moduseller.
Through this case study, I wanted to share with you my process and a bit of what I learned along the way. The Design System has definitely played a huge part to save me time as the only Product Designer in the startup.
Since my time at Merch Square, I have created another design system and share my learnings in this case study
2019 + 2020 + 2021
- Lead product designer (myself)
- 4 developers
- 2 business owners
🧮 Design system
💻 Buzzi
💻 Moduseller
selected works
Uizard - AlchemyDesign System | READ →
Uizard - Design tool for non designersWeb App | READ →
Buzzi - Product review platformMobile App [Android + IOS] | Multi-language | READ →
Merch SquareDesign System | READ →
Moduseller - Ecommerce platform for Korean influencersMobile App [Android + IOS] + Dashboard | READ →
Prop Store - Vendor of original movie propsWeb App | READ →
Any questions, work inquiry, let’s get in touch.